Hollie Parkinson · Creative Direction
Rooms that tell stories,brands that linger.
Creative that earns its place on the P&L.
I'm Hollie. A creative leader who builds brand worlds that customers actually buy into. A decade running creative across campaign, editorial, store and digital, translating commercial strategy into work that moves product and shifts perception.
Collaborators
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Selected
Work.
Portfolio [01 / 08]
Ballpark
End-to-end creative and campaign system across paid, lifecycle and in-product moments.
4× inbound leads · Q1 2026
Case study soon
Me And All My Things
A social-first concept shoot and bespoke display type built around MADE's brand collaborations.
Case study soon
MADE Lates
Festive campaign shot through a soft natural haze. Pre, during and post-party rituals.
Case study soon
Klee
Klee is skincare that's actually gentle. 100% natural, made to work with young skin and protect its natural barrier, with none of the harsh ingredients that don't belong there. The right first step for your child learning to look after their skin. Your skin. Your rules.
Case study soon
SSI
New brand guidelines, colour palette and social marketing templates. Plus the visual identity and design for the MBOH Breakthrough report.
Case study soonThe Numbers
behind the work.
Creative leadership measured the way the board measures it. Categories, customers, budgets, time.
£110M
Category scaled from £50M in three years
1.3M
Engaged customer database built and retained
7 yrs
Director-level brand & creative ownership
My
Services.
A small, sharp practice. Four ways I usually work with brands:
The visual system your whole business can trade against, from hero campaign to PDP.
- 01Brand identity & visual language
- 02Photography & art direction
- 03Tone of voice & messaging
- 04Toolkits for in-house teams
Got a story
worth telling?
If you've got a brand to build, sharpen or relaunch, I'd love to hear about it. Drop me a line and let's see where it goes.